View Jobs at Guinness |
Full Time |
Posted 5 years ago |
Job Title: Consumer Planning Manager
Ref Id: JR1032707
Location: Ikeja, Nigeria
Job Type: Full time
Worker Type: Regular
Role Metrics
Financial:
- Management and Accountability for implementation of Consumer Planning Budget.
Complexity:
- Work across all Nigeria to drive insights that will unlock growth, drive profitability and deliver market share for Guinness Nigeria Beer & Adult Premium non-alcoholic drink brands.
Leadership Responsibilities:
- Living the Values –insatiable appetite for consumers, customers and brands.
- Deeply Curious about consumers, shoppers, our brands and markets
- Externally attentive, a ‘finger on the pulse’
- Immersed in culture and obsessive about harnessing it
- Industry thought leader and agitator
- Bold enough to lead the business to the right choices
- Innovative and creative but also rigorous in thinking – a combination of art and science
- Objectivity, an honest broker
- Truly collaborative, a key player in the team
- Positively challenge others with a strong bias for action
- Ensures consumer and market knowledge is distilled into clear, actionable implications
- Identifies and manages research agency partners who add value through interpretation and recommendation
- Inspires and influences others to be passionate about consumers and market
- Effectively facilitates workshops to unlock creative solutions to market and consumer issues.
Qualifications and Experience Required
- University degree in Marketing / Business or other related discipline preferred though not essential. Postgraduate Qualifications are an advantage.
- 3 – 5 years’ experience either within an FMCG organisation with a planning, brand & consumer focus or a research agency background.
- Experience in both quantitative and qualitative research techniques
- Experience of the Beverage industry is advantageous however not essential
- Proven and strong Brand and Trade marketing experience
- Experienced level capability on all Marketing Functional capabilities
- Can demonstrate excellent commercial judgement & acumen
- Experienced at managing key stakeholders nationally & internationally.
Apply Now
Job Features
Deadline | February 21, 2020 |