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Posted 5 years ago |
BlueSlip Limited job vacancies for the position of Digital Marketing Specialist (PPC and SEO Strategy Creator)
JOB TITLE: Digital Marketing Specialist (PPC and SEO Strategy Creator)
JOB LOCATION: Lagos
JOB DETAILS
- Conducting on-site and off-site analysis of our clients’ website SEO.
- Conducting on-site and off-site analysis of our clients’ SEO competitors.
- Using programs such as Google Analytics to compile regular performance reports.
- Write high quality and informative SEO content.
- The creation of on-site and off-site SEO strategies for clients in various industries.
- Occasionally contributing to the company blog and poster designs.
- Carrying out detailed keyword research according to the latest keyword strategies.
- Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
- Paying particular attention to any significant Google algorithmic changes.
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Manage social media accounts and ad campaigns.
Job Responsibilities
- Proven SEO experience
- Proven SEM experience managing PPC campaigns on Google and Social Media campaigns
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics)
- Creative/Technical content writing.
- Sound knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Bachelor or Master degree in a Quantitative, Test-driven field
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.
Note: Only shortlisted candidate will be contacted.
Job Features
Job Category | Advertising/ Social Media/ Marketing/ PR |
Deadline | 10th April, 2020. |