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Full Time |
Posted 5 years ago |
JOB TITLE: Senior Marketing Services Coordinator (Media Planning and Buying)
Ref No: 20000037
LOCATION: Lagos
Organization: MD/CE Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time
Job Objective(s)
- Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals
Duties & Responsibilities
- Manage media advertising budget of over N750m
- Look at the bigger picture to the bank’s media investment
- Be the best media negotiator in the market achieving more with less
- Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget
- Analyze and research target audience’s character, purchasing and media habits
- Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
- Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns
- Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy
- Appropriately time media activities, based on usage patterns and seasonal factors
- Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives
- Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed
- Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.
- Lead effort to use bank buildings and other owned properties for advertising
- Contribute to the development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan
- Maintain the Security of all Information entrusted to the staff
- Comply with the principles and policies in the Information Security Handbook
Job Requirements
Education:
- Minimum Education: Mass Communication/marketing or related disciplines
Minimum experience:
- 6-8 years’ work experience
- Strong knowledge of media planning and monitoring software and tools
- Ability to work with minimal supervision
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Job Features
Job Category | Advertising/ Social Media/ Marketing/ PR, Banking / Insurance |