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Posted 5 years ago |
Redwire Marketing Consulting Nigeria Limited is recruiting candidates for a Business Intelligence Team Lead.
JOB TITLE: Business Intelligence Team Lead
JOB LOCATION: Lagos
JOB DETAILS:
- The Business Intelligence Team Lead will be responsible for providing support for sales growth and marketing strategies as well as customer retention, by using strategic methods and concise data mining
- They will work on highly sophisticated projects that are large and wide in scope and that play a significant role in company performance using advanced analytical skills and abilities.
Essential Job Functions
- Analyze and interpret data to provide metrics and understand requirements to build and implement successful company initiatives;
- Research market and industry trends and patterns;
- Monitor and forecast marketing and sales trends;
- Solve business problems using statistical techniques and advanced programming languages;
- Execute data extraction and manipulate client and/or household information from client information systems or other data sources;
- Utilize statistical modeling solutions to forecast potential new client acquisition, defection, retention programs, and cross-selling opportunities;
- Use CRM or other Marketing Automation Tools to assist with the development and implementation of targeted sales leads, cross-selling, and client relationship retention, and client acquisition, utilizing predictive modeling techniques;
- Support CRM (Customer Relationship Management) strategies by using methodologies/systems such as client profiling, behavior analysis, and segmentation, to strategy development and impact assessment and performance;
- Create and produce ongoing monthly reports and metrics in company areas such as client acquisition, client retention, client defection, product penetration, cross-sell rates, balance retention and segmentation metrics;
- Produce dashboards and reports using the Master Customer Information File (MCIF) system;
- Assist sales team in sales promotion tracking, development, and end of the promotion marketing returns on investment calculation and analysis;
- Compares Return on Investment (ROI) with past numbers;
- Develop standardized internal controls to ensure continued data quality for visibility of metrics for analysis;
- Maintain awareness, staying ahead of the game, in the innovation of current developments for new data mining techniques, programming, and marketing automation;
- Provides support and guidance to junior analysts in report creation;
- Recommend changes and improvements based on research findings to improve clients’ business models, goals and milestone expectations;
- Use web analytics platforms and reporting tools such as Adobe Analytics and Google Analytics to provide timely integrated reports/dashboards to internal customers to drive tactical programs and inform the optimization of paid search (PPC) and Social Advertising campaigns;
- Inform the strategic development of digital campaigns by understanding relevant market data and competitive insights, as well as an understanding of prospects/audience intelligence;
- Works with all business units to improve intelligence reporting and analysis.
Qualifications
Education:
- Bachelor’s Degree in Marketing, Business, Mathematics, Statistics, Econometrics, or equivalent education.
Work Experience:
- 4 – 5+ years of experience in Marketing Strategy Development, Data Mining, Business Intelligence, Analytics, Marketing Research and/or Project Management
- Proven experience working with both collection requirements management (CRM) and collection operations management (COM)
- Expert experience in campaign tracking for URLs using Adobe Tag Manager, accessing tagging needs and tracking code, and troubleshooting reports for Adobe Analytics (SiteCatalyst)
- Professional background in global organizations working with international clients would be an added advantage
Knowledge Requirements:
- Experience working with large datasets using data analysis tools such as Excel (pivot tables, VB scripting), Access, Business Objects, Tableau, or SQL
- Proven experience using Structured English Query Language (SQL), and working knowledge of database environments such as UNIX, Oracle or DB2
- Proven ability to set up and configure Google Analytics profiles
- Proven knowledge and experience working with web-based metrics reporting tools and dashboards with digital analytics such as reporting via APIs, use of Trakkboard, SumAll, Ducksboard
- Ability to work with social analytic tools such as HootSuite, Adobe Social, Radian6, Sprinklr, and SproutSocial
- Working knowledge of how to use A/B OR MVT landing page testing to optimize advertising, campaigns, and lead generation
- Proven experience with JavaScript coding and tag management solutions (Adobe Tag Manager, Ensighten, Tealium).
Skill Requirements:
- Excellent analytical and forecasting ability
- Presenting and communicating skills
- Working with people
- Learning and researching
- Creating and innovating skills
- Copywriting skills
- Reporting skills
- Entrepreneurial and commercial thinking
- Ability to apply expertise and technology
- Ability to manage multiple projects simultaneously
- Ability to cope with fast-paced and pressured work
- Aptitude to train clients on how to use and understand a variety of analytics tools
Other Requirements:
- Millennial- A confident, ambitious and youthful individual, aged between 25 and 33 years old.
- World View- Well exposed, well-traveled, reads books and has an opinion on a wide variety of subjects.
- Creative- An innately creative thinker that blends strategy with implementation
- Passion- An energetic individual, who displays a sufficient amount of passion and verve for life.
- Location- For good work-life balance, lives within close proximity of our office in Oniru, Victoria Island.
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
Job Features
Deadline | Not Specified. |