View Jobs at Guinness |
Full Time |
Aba Abia |
Posted 3 years ago |
JOB TITLE: Trade Activation Manager
JOB LOCATION: Aba, Abia
Employment Type: Full Time
JOB DETAILS:
- To support GNPLC’s business objectives through the effective management of designated sales territory and ensure delivery of full territory depletions and total outlet activation standards & program executions within the retail sales territory.
Your Role
- Ensure full delivery of the territory business objectives – including depletion volumes through sell-out from distributor to retail channel, market share, minimum execution standard, innovation listing and brand building activities etc.
- Lead effective morning meetings that increase performance on all called out KPI’s
- Ensures achievement of the outlet execution standards and effective management of promotional activity in assigned outlets within territory to drive incremental depletion
- Drive Spirit /Beer KPIs in the on-trade market. TAM to periodical (Quarterly) review outlet universe to ensure; optimum base number of viable and non-viable customers, call frequency per category, outlet sales performance and OAS review
- Drive Total Retail Coverage of weighted accounts within assigned universe
- Execute Joined Up Business Plan (JUBP) and contractual to unlock full potentials in every touch point within retail zone
- Deliver consistently weekly business Reports (WBR) to Area Sales Manager on territory activities and competitor intelligence.
- Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands
Qualification & Experience
- Graduate (HND or B.Sc from a reputable and recognised higher institution with 2nd Class Lower at the minimum) with 2 years commercial expertise gained across Sales / Consumer Marketing or Sales Management
- Good communication skills – written and verbal
- Good IT skills
- High degree of integrity
- Good interpersonal skills
- Geographically mobile
- Experienced driver with valid license.
Application Closing Date
Not Specified.
Apply Now
Job Features
Job Category | Manager |