View Jobs at Kwik Delivery |
Full Time |
Lagos |
Posted 3 years ago |
JOB TITLE: Digital Marketing Specialist
JOB LOCATION: Lagos (On-site)
JOB DETAILS:
Who You Are
- You must be driven, adaptable, detailed, creative and curious.
- A strategic mind and researcher with great work ethics.
- A fast learner that is knowledgeable about the company’s products.
- You must have the capability to work in a fast-paced environment, be resolutive and self-motivated.
- You are tech savvy and feel comfortable using technology on a daily basis.
- As a Digital Marketing Specialist, you are expected to develop and implement digital marketing strategies to increase web traffic, brand awareness, drive app downloads and encourage sign ups.
- In this capacity, you will play a part in driving the growth of our business by providing our audience with targeted campaigns in the acquisition, conversion and retention stage.
What You’ll Do
- Develop lead generation strategy including SEO, email marketing, PPC, Paid Social, Organic social, and new marketing channels.
- Understand and articulate the buyers’ journey across all segments
- Leverage marketing automation to create multi-segment to drive conversion
- Experiment with high-impact, low-cost digital channels to drive customer acquisition and retention
- Maximize website conversion rate through A/B testing of changes to landing structure, design, and content.
- Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities.
- Launch successful digital campaigns and track d campaign performance.
- Monitor daily, weekly, and monthly campaign performance to ensure full delivery and maximize ads performance.
- Contribute to service and procedure improvements.
- Coach and mentor other team members where necessary.
- Perform detailed keyword research.
- Plan, recommend and prepare digital marketing strategies for Kwik products.
- Identify critical conversion points and drop off points and optimized user funnels.
- Liaise with head of digital throughout active campaigns.
- All other tasks assigned by your line manager.
What You’ll Bring
- BA / BSc degree or equivalent practical experience
- 3+ years experience in lead generation, digital marketing, or running PPC campaigns for B2B products
- Knowledge of marketing automation systems: HubSpot, Mailchimp, etc.
- Proven, hands-on experience deploying, managing, and optimizing ad campaigns
- A strong understanding of marketing automation, CRM, lead scoring, segmentation, revenue attribution and ROI
- Strong analytical skills, with a data-driven, results-oriented approach
- Excellent writing, verbal and research skills
- Experience in understanding audience behaviour.
- Ease of use of Microsoft Office and a variety of tech platforms
- Team player with a can-do spirit
- Digital Marketing Agency experience is a plus
Life at Kwik
- Join a diverse, passionate & driven team of all backgrounds
- Casual work environment
- Health Benefits
- Competitive salary
APPLY NOW!
Job Features
Job Category | Digital Marketing |