Full Time |
Posted 5 years ago |
Digital Marketing Manager at Buffer Media Limited
Buffer is a digital media company, they specialize in Digital Content Aggregation, Mobile VAS, Mobile Marketing, Mobile Apps development , they also connect many brands in Africa with a million people via mobile interactions.
We are recruiting to fill the vacant position below:
Job Title: Digital Marketing Manager
Location: Apapa,Lagos
Job Field: Marketing
Job Type: Full Time
Job Description
- We are looking for a Digital Marketing Manager who will lead all our digital marketing activities including develop, implement, track and optimize digital marketing campaigns across all digital and mobile channels.
- He or she will develop plans to help establish our brand, allocating resources to different digital projects and setting short-term and long-term department goals.
- Successful candidate will work with the marketing team, supporting teams (such as engineers and product designers), and content partners to implement digital strategies on time and on budget.
Responsibilities
- Craft strategies for the digital marketing team, including Digital, Advertising, Communications and Creative
- Prepare and manage weekly, monthly, quarterly, half-yearly and annual digital budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all digital channels and marketing efforts (including social media, email campaigns, web pages and promotional material)
- Analyse digital consumer behaviours and determine customer personas
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements
- B.Sc/BA/HND qualification in Marketing or a related field with 3-5 years work experience
- Proven working experience in digital product marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Application Closing Date
30th September, 2019.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Note: This position is only for residents living around or close to Apapa.
Job Features
Job Category | Manager |
Qualification | B.Sc/BA/HND |
Closing Date | 30th September, 2019 |