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Full Time |
Remote |
Posted 2 years ago |
JOB TITLE: Vice President of Growth Marketing
JOB LOCATION: Remote
Responsibilities
- Build and lead a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, SEO/SEM, content, and more
- Creating and implementing the growth marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Ensure consistent messaging that is aligned with the brand when building evergreen content that consistently pays dividends in leads and use acquisition
- Build win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
- Own all web and top-of-funnel analytics, develop A/B testing methodologies and best practices, continuously improve our web performance and user experience
- Scope new growth projects and products, collaborate with key stakeholders, and consistently prioritize the backlog of
- Maintain operational excellence of our website and marketing stack with low-to-no downtime
- Be a change leader in bringing non-technical stakeholders together in sprints and leveraging agile management practices
- Scale our web presence and reach with strategic partnerships and new growth products and programs
- Strategize with and coach teams to have a growth mindset and be technology/product-led
Requirements
- 10+ years product management or product-led growth role, ideally in a product-led SaaS or marketplace environment
- 10+ years of experience in team management
- Deep knowledge of scalable growth solutions – you’ve built things that are still paying off today without further investment of resources
- Extensive experience in agile environments and working in sprints
- Ability to create, own, and maintain a backlog of strategic initiatives of both “keep the lights on” acquisition and experimental products
- Product-minded approach to scale, content, and long-term web strategy
- Keen attention to detail and eye for brand consistency
- Excellent communication and stakeholder management skills
Benefits
- Fully Remote work culture – we hire globally and all of our roles are fully remote!
- Bring your own device stipend – buy your own laptop with funds from Andela
- Quarterly work from home stipends
- Flexible working hours
- Equity (as a part of compensation package)
- Healthcare, 401k / pension (US only)
- Andela Affinity Groups
- Growth & development paths
- Generous Paid Time Off, Parental Leave, Compassionate Leave
- And more to come! We’re on a journey to reimagine global benefits at Andela
Application Closing Date
Not Specified.
Apply Now
Job Features
Job Category | marketing |