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Full Time |
Posted 4 years ago |
Digital Marketing Specialist is needed at Accion Microfinance Bank Limited
JOB TITLE: Digital Marketing Speacialist
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LOCATION: Lagos
Job type: Full time
Job Responsibilities
- Developing social media content plans and social media strategies that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social medial posts, improving customer engagement and social medial campaigns
- Managing a high volume of daily social media post
- Communicating with social medial followers, including responding to queries in a timely manner
- Developing and managing social influencer programmes and attending social influencer programmes
- Using analytical tools such as google analytics, hoot suite pro and buffer, and Facebook insights to monitor and evaluate company’s social medial presence and performance.
- Preparing monthly reports on social medial marketing efforts
- Suggesting recommendations to adjust the social media marketing strategy for optimal results
- Staying up to date with best practices and emerging trends in the social media
- Lead generation and conversation on digital platforms
- Develop social media strategy and content plan, to promote all digital products and channels that are consistent/aligned with the company’s brand identity.
- Create, consistent, and meaningful content on social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns, managing daily social media posts for Digital products.
Qualification & Experiences
- B.Sc degree in Public Relations, Advertising, Journalism, Digital Media or related field with course work in marketing analysis and statistics.
- 1-2 progressive or relevant work experience in a complex work environment (preferably marketing/communications/e-commerce).
- Social Media and networking expertise
- Interactive marketing experience
- Experience creating content development
- Product or industry specific experience
Key Performance
- Demonstrated experience developing and executing integrated communication strategies and plans (traditional, digital and experiential)
- Superior verbal and written communication skills
- Exceptional copy writing and editing skills for a diverse range of purposes and formats, including prints, online, interactive and social medial
- Ability to use graphic software (adobe, CorelDraw)
- Ability to comply with confidentiality expectations specifics to sensitive matters or situations as they arise
- Strong computer skills
- Available to work occasionally in the evenings/weekends
Required Knowledge:
- Knowledge of digital solcial media listening tools
Apply Now
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Job Features
Job Category | Advertising/ Social Media/ Marketing/ PR |
Deadline | 21st June, 2020. |
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