View Jobs at Associates Consulting |
Full Time |
Port Harcourt Rivers |
Posted 1 year ago |
Job Title: Marketing Executive
Location: Port Harcourt, Rivers
Employment Type: Full-time
Job Brief
- Our client is currently looking for Marketing Executives who will be able to develop and execute marketing strategies and campaigns to promote the firm’s pension services.
- You will play a vital role in driving brand awareness, generating leads, and supporting the overall growth of the business.
- This role requires a combination of creative thinking, analytical skills, and a strong understanding of the pension industry.
Responsibiliies
Marketing Strategy and Planning:
- Develop and implement comprehensive marketing strategies to increase brand visibility, attract new customers, and retain existing clients.
- Conduct market research to identify customer needs, preferences, and trends, and use this information to inform marketing strategies.
- Collaborate with the management team to set marketing objectives and establish key performance indicators (KPIs) to measure success.
Branding and Communications:
- Maintain a strong brand identity for the pension firm and ensure consistent messaging across all marketing channels.
- Create and oversee the production of marketing materials, including brochures, presentations, website content, and social media posts.
- Develop and manage content marketing initiatives, including blog articles, white papers, and educational resources related to pensions and retirement planning.
Digital Marketing:
- Develop and execute digital marketing campaigns, including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media advertising.
- Optimize the firm’s website for lead generation, user experience, and search engine visibility
- Monitor and analyse website and campaign performance metrics using tools such as Google Analytics, and make data-driven recommendations for improvement
Lead Generation and Conversion:
- Identify target market segments and develop lead-generation strategies to attract potential clients.
- Collaborate with the sales team to nurture leads and support the conversion of prospects into customers.
- Track and analyse lead conversion rates, and propose strategies for improving conversion rates and sales funnels.
Relationship Management:
- Work closely with internal stakeholders, such as pension advisors, sales teams, and product managers, to align marketing efforts with business objectives.
- Foster relationships with external partners, industry associations, and key influencers.
Requirements
- Must be a Graduate with B.Sc. with about 2 – 3 year’s experience in a Financial Institution
- Must be resident in Port Harcourt
Competencies Required:
- Knowledge of the Pension Industry
- Marketing Strategy
- Digital Marketing
- Brand Management
- Communication Skills
- Relationship Building
- Market Research and Analysis
- Analytical Skills
- Adaptability and Creativity
Internal Liason:
- All Departments.
HOW TO APPLY
Interested and qualified candidates should send their updated CV to: [email protected] using the Job Title as the subject of the mail.
Deadline: July 7, 2023
Job Features
Job Category | Marketing Executive |