View Jobs at Joliepay Digital Services |
Full Time |
Ibadan, Oyo |
Posted 10 months ago |
We are recruiting to fill the position below:
Job Title: Digital Marketing Manager
Location: Ibadan, Oyo
Employment Type: Full-time
Job Description
- A Digital Marketer is responsible for planning, executing, and managing digital marketing campaigns and strategies to promote products or services online.
- This role involves leveraging various digital channels, such as social media, email marketing, search engine optimization (SEO), content marketing, and paid advertising, to reach and engage with the target audience.
- The Digital Marketer analyzes campaign performance and adjusts strategies to achieve marketing goals.
Responsibilities
- Digital Strategy Development: Create and execute digital marketing strategies that align with the company’s goals and target audience.
- Content Marketing: Develop and curate high-quality content, including blog posts, articles, videos, and infographics, to attract and engage the audience.
- Social Media Management: Manage social media profiles, create and schedule posts, and interact with followers to build brand awareness and engage the audience.
- Email Marketing: Plan and execute email marketing campaigns, including creating and segmenting email lists, designing email templates, and tracking campaign performance.
- Search Engine Optimization (SEO): Optimize website content for search engines to improve organic search rankings and drive website traffic.
- Paid Advertising: Manage and optimize pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media advertising to increase website traffic and conversions.
- Analytics and Reporting: Monitor campaign performance, analyze data, and create reports to evaluate the effectiveness of digital marketing efforts.
- Conversion Rate Optimization (CRO): Implement strategies to improve website conversion rates and user experience to maximize lead generation and sales.
- Social Media Advertising: Create and manage social media advertising campaigns to reach specific demographics and promote products or services.
- Marketing Automation: Utilize marketing automation tools to streamline marketing processes and lead nurturing.
- Competitor Analysis: Research and analyze competitors’ digital marketing strategies to identify opportunities for improvement and innovation.
- Budget Management: Manage digital marketing budgets, allocate resources effectively, and ensure cost-efficiency.
Requirements
Education:
- A Bachelor’s Degree in Marketing, Digital Marketing, Business, or a related field is often preferred. However, practical experience and certifications can also be valuable.
Experience:
- Previous experience in digital marketing, with a proven track record of successful campaigns.
- Familiarity with various digital marketing channels and tools.
Technical Skills:
- Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing software, and SEO tools.
- Knowledge of content management systems (e.g., WordPress) and marketing automation platforms (e.g., HubSpot, Marketo).
Soft Skills:
- Strong communication skills, both written and verbal.
- Analytical and data-driven mindset for data analysis and campaign optimization.
- Creativity and the ability to think outside the box for innovative campaign ideas.
- Project management and multitasking skills.
Knowledge:
- Understanding of digital marketing trends and best practices.
- Familiarity with marketing ethics and compliance, including data privacy regulations (e.g., GDPR, CCPA).
Certifications (Optional but Valuable):
- Google Ads and Analytics certifications.
- HubSpot, Marketo, or other marketing automation platform certifications.
- SEO and content marketing certifications.
Salary
N50,000 – N80,000 / month.
Application Closing Date
20th December, 2023.
HOW TO APPLY
Interested and qualified candidates should forward their CV to: [email protected] using the Job Title as the subject of the email.
Deadline: December 20, 2023
Job Features
Job Category | Marketing Manager |