View Jobs at Workforce Group |
Full Time |
Lagos |
Posted 8 months ago |
We are recruiting to fill the position below:
Job Title: Lead, Activation and POSM
Location: Lagos
Employment Type: Full-time
Job Summary
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- The job holder will be responsible for conceptualizing and ensuring effective implementation of all marketing activations and POSM strategies to achieve more visibility of all the company’s brands.
Job Responsibilities
- Manage all pre-event / activations and post event/activations to promote brand marketing initiatives.
- Champion effective route-to-market options in the implementation of all defined strategies for customer activation and retention.
- Develop and execute budget in line with planned activations and POSM.
- Identify and develop unique experiential propositions and differentiators in all activation activities.
- Plan and manage projects (activations, events, campaigns, etc.) within approved timeline, scope and budget.
- Provide needed support in the execution of the company’ retail strategy to achieve planned expansion, dominance, mind share and loyalty across all customer touch points.
- Identify, create and execute events and sponsorship initiatives to drive affinity of the company’s brands.
Job Requirements
- First Degree or its equivalent in Marketing, Mass Communication, Public Relations, Journalism or related disciplines.
- Professional Certification in Marketing (NIMN, CMMP, etc.) is an added advantage
- Minimum of 7 years experience in marketing, with at least 3 years at a supervisory level and exposure to FMCG environment.
- Experience in FMCG industry is an added advantage
- Activation, Marketing, hiring, marketing activations, brand marketing.
Application Closing Date
Not Specified.
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Job Features
Job Category | Lead, Activation and POSM |
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