View Jobs at Phillips Outsourcing Services |
Full Time |
Lagos |
Posted 8 months ago |
We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Lagos
Employment Type: Full-time
Industry: Automotive
Job Summary
- The Marketing Manager plays a pivotal role in driving brand awareness, lead generation, and sales growth for the organizations’ commercial vehicle division.
- This strategic position requires a creative and results-oriented professional with expertise in developing and executing impactful marketing campaigns across various channels, managing budgets, and analyzing data to measure success.
Responsibilities
Market Analysis & Strategy:
- Conduct market research to identify customer needs, trends, and competitor activities.
- Develop and implement comprehensive marketing strategies to achieve sales and brand awareness goals.
- Analyze market data to track campaign performance and make data-driven decisions.
Campaign Management:
- Develop and execute multi-channel marketing campaigns across online and offline channels (e.g., digital advertising, social media, email marketing, trade shows, events).
- Manage the creative development of marketing materials, including brochures, website content, and video assets.
- Partner with sales and other departments to ensure alignment and campaign effectiveness.
Lead Generation & Conversion:
- Implement strategies to generate qualified leads for the commercial sales team.
- Manage nurture campaigns to convert leads into customers.
- Track and analyze lead generation and conversion metrics to optimize campaigns.
Branding & Public Relations:
- Develop and manage the company’s brand identity and messaging for the commercial vehicle segment.
- Build and maintain positive relationships with media outlets and key stakeholders.
- Manage corporate communications and public relations activities.
Budget Management & Reporting:
- Develop and manage marketing budgets for assigned projects and campaigns.
- Track and report on marketing expenses and ROI.
- Prepare performance reports for the General Manager, Commercial.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related field, or equivalent experience.
- Minimum of 7 years of experience in marketing, preferably in the automotive, marketing agency, fmcg or B2B industry.
- Strong understanding of digital marketing and advertising channels.
- Proven track record of successful campaign execution and lead generation.
- Excellent communication, writing, and presentation skills.
- Data-driven mindset and ability to analyze marketing performance metrics.
- Strong teamwork and leadership skills.
- Experience working with a cross-functional team.
Salary
N1,000,000 / Month (Gross)
Application Closing Date
11th April, 2024.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Title and Location as the subject of the mail.
Job Features
Job Category | Marketing Manager |