View Jobs at GBfoods Africa |
Full Time |
Lagos |
Posted 7 months ago |
We are recruiting to fill the position below:
Job Title: Channel Marketing Manager
Location: Lagos, Nigeria
Department: BU Nigeria
Sector: Consumer goods
Work modality: Hybrid
Job Description
The Channel Marketing Manager is expected to:
- Prepare the channel category strategy (covering Point of Purchase, visibility, assortment, distribution, promo, merchandising, Perfect Store initiatives) and ensure it is aligned with the category & brand strategies
- Complete ownership of the Battle plan for categories in all key channels
- Prepare ROI targets for trade and channel promotions and evaluate results vrs plan, and share key learning, insights with Commercial leadership for future course correction
- Must be the voice of shopper & retailer, ensuring all channel activities are driven by shopper & retailer insight
- A key contributor to new product launches, bringing critical shopper and retailer insight into the planning process
- Assess the risk & opportunities on the category in the various channels to guide short, medium and long term growth objectives
- Structure periodic reports for tracking sell in & sell out data divided by area, channel and customers.
- Support the Core Sales team in the development of the Customer Business plan (for Distributors & Modern Trade customers), ensuring opportunities at the point of purchase by channel / customer at Area, Distributor level are identifies and activated
- Collaborate with Demand Planner to ensure category sales forecast accuracy based on a clear appreciation of the baseline and uplifts from various commercial initiatives
- Champion the definition of gap-filling plans to close gaps between Forecast and Targets.
Requirements
- Minimum 8 -10 years of Trade / Channel Marketing, Sales and/or Consumer Marketing experience in complex companies in the FMCG world (preferably food).
- Experience in route-to-market way of selling with focus on Sales Driver execution at the point of purchase, Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
- Strong analytic skills with high competence in Microsoft Excel
- Excellent interpersonal skills
- Excellent written and oral communication skills
- Must comfortably interface with all levels of staff
- Ability to work under pressure and work with little or no supervision
- Excellent logical / proactivity / lateral thinking
- Team management,
- Spirit of initiative and creativity, analytical and synthetical mind
- Aligned with GB Foods Purpose and Values.
Application Closing Date
Not Specified.
Deadline: March 29, 2024
Job Features
Job Category | Marketing Manager |