View Jobs at Resource Intermediaries |
Full Time |
Ibadan, Oyo |
Posted 2 months ago |
Resource Intermediaries – Our client in the fast food industry is recruiting to fill the position below:
Job Title: Food Brand Marketer
Location: Onireke, Ibadan Oyo
Employment Type: Full-time
Job Description
- Conduct thorough marketing research and analysis to stay ahead of competition and emerging trends in the fast food industry.
- Create, implement, and oversee campaigns and promotional activities such as discounts, freebies, or combo products to maximize fast-selling items or optimize slow-selling products.
- Collaborate with the strategy department to brainstorm, implement, and evaluate strategies to market, sell, and improve Bankyloolas’ products, services, and ambiance.
- Collate and evaluate customer data based on gender, age, location, purchasing power, and product preferences using the EPOS system to create targeted campaigns.
- Activate new markets, branches, areas, and sales channels, including B2B and B2C partnerships, to directly increase sales.
- Create, manage, and reconcile the marketing budget to ensure efficient use of resources.
- Actualize and implement campaigns and advertisements using billboards, brochures, fliers, promotional souvenirs, and other marketing materials.
- Drive sales growth at branches through training and mentoring the sales and production teams.
- Set branch targets and consistently follow up to ensure targets are met while reconciling target-revenue ratios.
- Promptly and accurately render all customer feedback and reports to inform future strategies.
Responsibilities
- Generate 100% of the set revenue targets.
- Achieve 100% ROI while strictly adhering to the marketing budget.
- Create new markets and partnerships to increase revenue and brand awareness by 20%.
- Maintain 100% data accuracy in reporting marketing strategies, activities, and results.
- Improve marketing and sales skills of branch teams by 20%.
- Develop five new marketing strategies per month.
- Ensure 100% awareness among top management about marketing trends with actionable implementation points to stay ahead in the industry.
Requirements
- HND / Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably in the fast food or hospitality industry.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Proficiency in using marketing software and tools.
Salary
N80,000 – N100,000 Monthly.
Application Closing Date
29th July, 2024.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using “Food Brand Marketer” as the subject of the mail.
Deadline: July 29, 2024
Job Features
Job Category | Brand Marketing Manager |