View Jobs at Konga |
Full Time |
Posted 5 years ago |
Job Title: Digital Marketing Lead
Location: Lagos, Nigeria
Job Type: Full Time
Job Category: Management Level
Reports to: Head of Marketing
Role Summary
- The Digital Marketing Lead is responsible for developing, implementing and managing marketing campaigns that promotes Konga and its products and services.
- He/she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Professional Skills & Qualifications Required
- Bachelor’s Degree and 5+ years digital marketing experience, preferably in an ecommerce environment, technology and/or marketing sector, agency experience is a plus.
- 5+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app)
- Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, SEO, SEM, HubSpot or other marketing automation platform, and all social content platform
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience with A/B and multivariate experiments
- Experience in optimizing landing pages and user funnels
- Proven working experience in digital marketing
- Leadership skills with the ability to set and prioritize goals
- Consumer Growth Strategy
- Product Growth Strategy
- Web Analytics & Reporting
- ROI Analysis
- Copywriting
Method of Application
Interested and qualified candidates should send their updated CV in MS Word doc to: [email protected] using the Job Title as the subject of the mail.
Job Features
Job Category | Advertising/ Social Media/ Marketing/ PR |
Deadline | 2nd December, 2019 |