Full Time |
Posted 5 years ago |
Marketing Manager -Stills at the Coca-Cola Company
Job Title: Marketing Manager -Stills
Job ID: R-36309
Location: Lagos, Nigeria
Job Type: Full time
Job Description Summary
- Responsible for achieving volume and share targets for assigned projects by creating and executing the category management plans; develops category or channel merchandising and promotions strategies with marketing and sales teams; develops sales materials tailored to brand, account or channel; responsible for category analysis and the on-time delivery of promotional materials. Managing teams with focus on policy and strategy implementation and control rather than development; short-term operational/tactical responsibilities.
- The Stills & VEB Marketing Team is a critical link in developing WABU’s Strategic Pillar – Winning with Stills, in line with the Coca-Cola’s Global High-Performing Marketing Organization strategy for its Total Beverage Portfolio, covering key Stills Beverage categories across Juice, Dairy, Hydration, Tea, Coffee & Energy. As part of this team, the position is entrusted to:
- Participate in the development & execution of marketing strategies & plans for brands in the Stills category to maximise long-term volume & profit flow and increase the long-term value of the brands.
- Be responsible for Stills Category Brands’ P&L & Brand Health, accountable for delivering GP, DME, Brand Contribution, BLS goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
- Build and nurture the product portfolio for the Stills business
- Nurture an effective working relationship with Franchises/Divisions/SBUs/SMEs and Global, supporting service units and the Bottler(s) leading to proper development & execution of marketing strategies & plan
Requirements
- 10 years of Brand Marketing experience in an FMCG environment. Experience of managing people will be beneficial
- Bachelor’s Degree. MBA preferred
- Has worked most of his/her career in collaborative working situation, in which different view points from a range of stakeholders is necessary.
- Travel requirements: 20%
How to Apply
Interested and qualified candidats should:
Click here to apply online
Job Features
Job Category | Advertising/ Social Media/ Marketing/ PR |
Deadline | 8th December, 2019. |