Job Title: Analyst – Research and Market Insight, Marketing
Location: Ikoyi, Lagos
Job Schedule: Full time
Job Category: MTN Level 2
Reports To: Manager, Research and Market Insights
Division: Marketing
Mission
- To provide consumer insight through environmental scanning and research activities in areas of concern for the business to either track and or obtain customer insights, market intelligence, economic and competitive intelligence/research etc.
- To overlay insights generated from the external environment on the internal customer data from the BIB data warehouse.
Description
- Analyze raw data, write and interpret research reports for internal studies, and summarize external ones.
- Extract internal data from the data warehouse and various sources to draw insights.
- Transform and analyze data for proper reporting and analysis.
- Disseminate information to the relevant parties in simple and actionable formats.
- Coordinate research requirements for different business units.
- Track economic, market, industry, and competitive trends to provide business insights.
- Liaise with agencies to analyze and report research results for both qualitative and quantitative studies and other types of research.
- Identify and apply new global tools, methods, and approaches in market research.
- Build analytical tools and models for use in the formulation of research analyses.
- Develop strategies to foster the retention of high value segments of the market.
- Ensure a reduction in wait time for analysis, to enable the business to make decisions faster, thereby reducing costs due to delays in making decisions.
Requirements
Education:
- First Degree in any related discipline
- Fluent in English
Experience:
- 3 – 7 years’ experience including:
- Proficient use of SQL, SAS, Excel and PowerPoint for data extraction, analysis and presentation.
- Work experience in a research or consultancy environment.
Apply Now
Deadline: June 21, 2023
Job Features
Job Category | Research / Survey |