JOB TITLE: Associate Product Marketing Manager, Consumer Apps
JOB LOCATION: Lagos
JOB DETAILS:
- Develop marketing plans for Consumer Apps in Sub-Sahara Africa (SSA) and execute campaigns to drive usage of App adoption and usage.
- Define and execute go-to-market strategies and organizational coordination for new feature/product launches, including positioning, naming, external communications, competitive analysis, and feature prioritization.
- Use quantitative methods, models, and research to help Google better understand consumer behavior to provide important feedback back into the product and strategic development cycle. Determine return on investment for projects.
- Leverage marketing insights to better understand our customers and represent the user. Develop actionable, data-driven insights to inform product and marketing strategy.
- Develop messaging, collateral, events, and business strategies aimed at acquiring users and increasing our engagement with them and measuring the efficacy of such programs.
Minimum Qualifications
- Bachelor’s Degree or equivalent practical experience.
- Experience in tech marketing, brand management, strategy consulting, agency, or related.
- Ability to speak and write in English and French fluently.
Preferred Qualifications:
- Demonstrated analytical experience. Demonstrated ability to develop and understand strategy.
- Deep understanding of Google’s products and technology industry.
- Demonstrated innovation and creative problem-solving abilities.
- Global mindset and ability to think across disciplines, industries, cultures and scenarios.
- Passion for technology, ability to think creatively, and leadership skills to execute effectively.
- Outstanding written and verbal communication skills.
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Job Features
Job Category | Advertising/ Social Media/ Marketing/ PR |