JOB TITLE: Brand / Communications Manager
JOB LOCATION: Lagos
Employment Type: Full Time
JOB DETAILS:
- The brand / comms manager is focused on building Mplify’s impact driven brand image.
- This individual will be empowering the go-to-market team, attracting new customers and investors through various marketing initiatives.
Key Performance Indicator
- Qualified Leads generated.
Job Responsibilities
- Developing a strong understanding of products, competition, industry and marketing goals and objectives of the industry
- Actively writing / generating content that highlights the impact we are driving as a brand – product demos, decks, presentations, case studies, infographics, articles, etc.
- Understanding analytics and data and using them to create effective content strategies
- Maintaining up-to-date knowledge of the industry’s best practices, strategies, and offerings including inbound marketing
- Creating, managing, and executing multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, and events to grow customer acquisition
- Ensure all communication across the product and related assets are coherent with the overall marketing strategy Requirements:
- Exceptional storyteller – communication skills, both oral and written, coupled
- The ideal candidate should be strategy driven with a research-based approach
- Proven marketing and sales development experience in the tech industry of at least 2 years
- Savvy with LinkedIn sales navigator, lead generation, inbound marketing strategies
- Networking in the FMCG segment is an added advantage
- Proficient with corporate productivity and web presentation tools.
Requirements
- Interested candidates should possess relevant qualifications and work experience.
Application Closing Date
Not Specified.
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Job Features
Job Category | Knowledge Management / Communications Officer |