Job Title: Brand Manager
Location: Benin City, Edo
Employment Type: Full-time
Responsibilities
- Researching and analyzing consumer behavior, market trends and competitor activity.
- Establishing budgets, performance specifications and sales estimates.
- Developing strategies and managing marketing campaigns across all platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
- Developing and implementing strategies that appeal to the target market.
- Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
- Building brand awareness and increasing brand value and profitability.
- Increasing product sales and market share.
- Measuring and reporting on campaign performance and assessing KPIs and ROI.
- Collaborating with different teams such as marketing, creative, legal, etc.
- Overseeing the production of advertisements, promotional materials, and mail campaigns.
- Ensuring that messaging and marketing activities are aligned with brand and company values.
Requirements
- Degree in Business, Marketing, or related field.
- Previous experience in developing brand and marketing strategies.
- Good communication skills, both verbal and written.
- Previous experience in managing and leading teams.
- Highly organized and perform well under pressure.
- Budget management skills.
- Excellent understanding of the full marketing mix
- Up to date with latest trends and marketing best practices
- Strong research and analytical skills.
- Attention to details.
- Time and project management skills.
- Proven ability to multitask.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
Deadline: July 20, 2023
Job Features
Job Category | Manager |