We are recruiting to fill the position below:
Job Title: Brand & Marketing Manager
Location: Yaba, Lagos
Employment Type: Full-time
Description
- The Brand & Marketing Manager will be responsible for developing and executing marketing-related activities to create compelling content for all our stakeholders, creating and defining marketing programs, planning and budgeting, end-to-end execution of marketing campaigns with external staff, tracking and measuring, and overall brand communication and representation.
Responsibilities
Branding:
- Execute the company’s brand message and strategy.
- Take responsibility for amplifying the ReelFruit brand to new and existing audiences.
- Take ownership of ReelFruit’s brand image and be the custodian of the brand identity through the development of consistent visuals.
- Develop strategic brand and event partnerships that help elevate the brand and awareness.
Marketing & Communications:
Advertisements
- Lead creative content development, advertising, marketing collateral, experiential marketing, and public relations activities.
- Develop and execute a clear content strategy that drives engagement across multiple platforms.
- Develop monthly calendars for online and offline content.
- Drive strategic business goals through unique customer insight, analysis of customer base, and lifestyle trends.
- Maintain an active vendor list including but not limited to content producers, media, and ad agencies.
- Develop a quarterly marketing calendar across focus areas for the quarter.
- Secure trade shows and other events that drive the company’s publicity.
- Identify media outlets for press releases and unique story pitches.
Administration & Reporting:
- Develop and track marketing budgets, activities and results.
- Manage all administrative tasks associated with the department
- Measure the success of various marketing campaigns.
- Act as the central point of contact and ensure that stakeholders are adequately informed of internal and external marketing initiatives.
- Use data-driven decision-making to track and improve the performance of marketing and promotion efforts.
Client Relationship Management:
- Build and manage clientele base by constantly engaging ReelFruit’s customers offline and online.
- Collate feedback from clients and produce analytical information to impact product development
Business Improvement:
- Prompt resolution of operational matters relating to marketing activities.
- Conduct periodic competitor brand analysis and share insights to the team.
Educational Qualifications and Experience
- Bachelor’s Degree in Marketing or similar field
- 8 – 10 years of Brand & Marketing experience, 5 of which in a senior management position
- Creative in conceptualizing bespoke ideas
- Apt visual storytelling & content creation skills
- Sound knowledge of functional ideas in brand building
- Ability to identify the right partnerships to grow brand awareness
- Strong creative/idea development skills and a keen eye for emotive insights when developing campaigns
- Demonstrated experience with executing campaigns
- An outstanding writer with the ability to produce innovative and original ideas
- Ability to make decisions based on customer insights
- Proven in-depth knowledge and understanding of the marketing and advertising ecosystem
- Ability to analyze consumer demographics, preferences, needs, and buying habits
Application Closing Date
31st January, 2024.
Job Features
Job Category | Brand and Marketing Communications Manager |