JOB TITLE: Brand Strategist / Content Writer
JOB LOCATION: Lagos
Industry: Technology
Level: Middle
Key Responsibilities
- Conducting extensive primary and secondary research.
- Staying up to date on consumer research and market trends.
- Analyzing research, data and trends.
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers’ needs and recommending new content to address gaps in the company’s current content.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
Educational Requirements
- B.Sc., BA or HND in Business, Marketing, Branding, Communication or related field required.
- At least 4-7 years’ experience in the field
- Previous experience as a brand strategist or similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.
Deadline: October 15, 2021
Job Features
Job Category | Consulting / Business Strategy/ Planning, Content Writer |