Job Title: Brands and Communications Manager
Location: Lekki, Lagos
Employment Type: Full-time
Job Responsibilities
- Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
- Managing brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with product development, pricing and new product launches as well as working with the Business Development team to develop new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis
- Keeping up with competitors across markets to keep up to date with trends, as well as trying to predict future trends
- Measurement and evaluation of marketing communication campaigns, reviewing the success of marketing campaigns and creating reports
- Supervising advertising, product/service design and other forms of marketing to maintain consistency in branding.
Qualifications
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- Candidates should possess a Bachelor’s Degree with 4-10 years experience.
Skills:
- Analytical skills and attention to detail
- Excellent written and verbal communication skills.
- The ability to manage and allocate budgets
- Experience with and an understanding of market research
- An ability to think strategically and come up with campaigns
- Brand awareness – a clear understanding of brands and the marketing mix
- Determination and perseverance
- Relationship management skills.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.
Deadline: March 7, 2023
Job Features
Job Category | Knowledge Management / Communications Officer |