JOB TITLE: Campaign Manager
JOB LOCATION: Lekki, Lagos
JOB DETAILS:
What you will do:
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Recruit and train talent for the successful implementation of marketing campaigns
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects
- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
- Manage the procedure, implementation, tracking and measurement of marketing campaigns.
- Execute campaign effectively, on schedule and on budget
- Write, edit and proofread copy for promotional materials within marketing campaigns and utilize staff and resources to produce quality content for execution
- Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
- Maintain regular measurement of the ROI of campaigns.
- Ensure accuracy of marketing materials and provide formal sign off if necessary.
- Collect and use data to inform new campaigns and the evaluation of existing campaigns.
- Monitor all outlets and resources for campaign impact and progress and keep abreast of current trends in marketing.
- Meet with all new clients to identify and conceptualize campaign strategies
- Locate and secure talent and resource before campaign launch
- Train and groom all resources for optimum efficacy
Requirements
Who you are:
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- You have a Bachelor’s Degree in Marketing, Advertising or related field (preferred)
- You have Advanced Degree in related field (preferred)
- You have 4+ year track record of participating in successful campaigns
- You have 3+ years of management experience
- You have xperience overseeing simultaneous campaigns
- You have very strong interpersonal skills
- You understand current market trends
- You have excellent organizational and communication skills
- You’re willing to travel domestically.
Application Closing Date
Not Specified.
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Job Features
Job Category | Manager |