Job Title: Content / Media Planner
Location: Lekki, Lagos
Employment Type: Full-time
Job Brief
- To succeed in this role, he/ she should be a skilled communicator and decision-maker who can collaborate well with various teams.
- Knowledge of market research and a willingness to follow media trends are essential.
- A Media Planner’s goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.
Responsibilities
- Collect and analyze market data
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs) that will help generate leads and revenue
- Evaluate the success of media strategies and campaigns.
Requirements and skills
- BSc / BA in Marketing, Computer Science, etc
- 2 – 4 years relevant work experience.
- Proven experienceas a Media Planner; experience in digital media is preferred
- Broad knowledge of media channels
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills.
HOW TO APPLY
Interested and qualified candidates should send their CV & Cover Letter (as the body of the email) to: [email protected] and copy [email protected] using the Job Title as the subject of the mail.
Note: Candidates must be residing on the Island.
Deadline: April 11, 2023
Job Features
Job Category | Media / Art / Entertainment |