JOB TITLE: Digital Communication Supervisor
JOB LOCATION: Lagos
Job Type: Full time
Reporting To: Internal Communications & Digital Media Manager
JOB DETAILS:
- The job role is to increase brand awareness, promote company products or services and to drive brand love.
- To initiate effective digital media campaigns online, and to translate business goals into successful media campaigns.
- To develop, implement, track and optimize digital marketing campaigns across all digital channels.
- Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.
Responsibilities
Digital Communication:
- Plan and implement digital (social media & website) communication strategies / campaigns – liaising with appropriate stakeholder groups, defining specific messages to be communicated, audiences to be addressed, selecting the most suitable method of communication etc.
- Manage the coverage of Ikeja Electric events – roadshows, projects, corporate visits, exhibitions on social media platforms and ensure all notable activities, events and communications are covered on Company Website.
- Ensure that digital communications awareness is strong across the network with staff signed up on all our social media platforms
- To provide advice across the group on digital communications issues and practice.
- Responsible for managing digital communications channels, including writing/editing releases on website newsroom, social media posts and blogs, rejoinders and commentaries online.
- Develop content strategy and manage creation process for the CEO’s brand across social media platforms
- Improve social media footprint and significantly improve footfall to website
- Establish the budgets required for digital communication activities, and manage the expenditure
- Manage influencer engagement and budget required for influencer marketing activities
- Design digital media campaigns aligned with business goals
- Develop digital media reports, market research, and competition analysis to make informed decisions for digital media campaigns.
- Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts etc)
- Manage end-to-end digital projects
- Establish web presence to boost brand awareness
- Stay up-to-date with digital media developments and industry trends.
Social Media:
Advertisements
- Manage a social profile for the Company on all platforms- Facebook, LinkedIn, Twitter, Instagram and YouTube.
- Write editorial content, create and upload videos onto web pages
- Grow the social media followership across different channels and increase community engagement
- Enhance social media outlets and opportunities to maintain communication and build fan base.
- Monitor the main activities of competitors on social media.
- Design a social media strategy that’s in line with the brand identity, the company’s audience, and goals.
- Plan and implement social media strategy and campaigns.
Minimum Requirements
- Bachelor’s Degree in Marketing, Communications and or related field
- 3 – 5 years experience in a similar role in a reputable agency or organisation
- Knowledge and good understanding of Brand Management and Digital Media
- Broad knowledge and experience in Digital Marketing will be an added advantage.
Knowledge Requirements:
- Basic knowledge of principles and methods for showcasing, promoting, and selling products or services online.
- Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns.
- Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social listening applications.
- Experience managing successful social media campaigns, and a solid understanding of social marketing. Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data.
- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
- Strong people skills, excellent oral and written communication skills.
- Experience delivering digital campaigns for mainstream products and services.
Technical Competencies:
- Excellent written and verbal communication skills
- Presentation skills
- Creativity/Innovation
- Ability to use spreadsheets to analyse data and spot trends.
- Decision-making skills
- Spotting trends.
Behavioral Competencies:
- Communication and Interpersonal Relations
- Problem Solving and Decision Making
- Managing Resources
- Business Focus
- Strategic thinking.
Apply Now
Deadline: July 3, 2022
Job Features
Job Category | Knowledge Management / Communications Officer |