JOB TITLE: Digital Marketer
JOB LOCATION: Ikeja, Lagos
Employment Type: Full-time
Responsibilities
- Own performance for Meta social ads, Google Adword, LinkedIn Ads, TikTok Ads with accountability for aggressive CAC / ROAS goals.
- Manage all SEO activities for the product set.
- Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative, and landing page strategies.
- Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences, and more.
- Work with the creative team to produce and update digital assets, iterating on the design and messaging strategy based on performance.
- Conducting competitive research to help refine our product positioning, differentiators, and value propositions
- Analyzing learner input, applicant data, the competitive landscape, market insights, and course materials to recommend and craft target customer personas, value propositions, positioning, and key messaging
- Reviewing messaging and targeting on landing pages, brochures, ads, emails, and other marketing collateral to ensure it aligns with positioning – recommend improvements
- Create campaigns,, messaging, or landing page testing recommendations specific to program personas to improve funnel efficacy
- Developing first ever templates to improve quality of outreach conversations.
Requirements
- Bachelor’s Degree
- Minimum of 3 years experience.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.
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Deadline: April 27, 2022
Job Features
Job Category | Digital Marketing |