Job Title: Digital Marketer
Location: Lagos
Employment Type:
Responsibilities
- Maintain and grow our social media presence across all digital channels including: Facebook, Instagram and LinkedIn
- Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Write and dispatch email marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- Manage the contact database and assist with lead generation activities
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Research advertising trends
- Decide on appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Strategic content creation for conversion
- Collaborate with agencies and other vendor partners.
Skills and Qualifications
Candidates should have the following:
- HND / B.Sc.qualification in Marketing or related fields
- A minimum of 2 years’ experience in a digital marketing or advertising position
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing websites and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Passion for the role
- Good listening skills
- Highly creative with excellent analytical abilities
- Outstanding communication and interpersonal skills
- Up-to-date on the latest trends and technologies in digital marketing.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
Deadline: February 10, 2023
Job Features
Job Category | Digital Marketing |