JOB TITLE: Digital Marketing Executive
JOB LOCATION: Lagos
Employment Type: Full-time
JOB DETAILS:
- We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations.
- Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
- Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.
- Our ideal candidate is someone with experience in marketing, art direction, and social media management.
- In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Promote our Ecommerce Websites
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
Requirements
- Bachelor’s Degree in Marketing or relevant field.
- A minimum of 3 years experience in a digital marketing or advertising position.
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Apply Now
Deadline: March 10, 2022
Job Features
Job Category | Digital Marketing |