Job Title: Digital Marketing Manager
Location: Lagos
Employment Type: Full-time
Job Overview
Responsibilities:
- Manage the content that the business posts to social media
- Develop strategies that drive customers to the website
- Improve the design, UX, traffic, and content of the website
- Create paid campaigns on social media platforms
- Maintain consistent brand messaging throughout all platforms
- Create email blast campaigns to target key customers
- Use advanced metrics to measure the success of a marketing campaign
- Keep up to date on the latest social media trends
- Developing/managing all aspects of the company’s digital marketing campaigns.
- Developing strategies to drive online traffic to the company website/social media platforms
- Tracking conversion rates – what worked, what didn’t, and why?
- Implementing paid search, PPC, and SEO strategies/campaigns.
- Raising brand awareness and online presence through digital marketing projects and campaigns
- Planning and executing digital marketing budgets
- Staying on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in digital marketing space.
Qualifications
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- Bachelor’s Degree in Marketing or Business with relevant work experience.
- Great problem solving skills
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Ability to identify long term trends in data
- Great communication skills
- Experience working with a content management system
- Strong project management skills.
Key Requirements:
- You have prior experience in a similar role.
- You have a good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics and Tableau.
- You have excellent written & verbal communication skills.
- You are a creative thinker and problem solver.
- You thrive in matrix environments and are adept at building relationships with different stakeholders.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
Deadline: July 10, 2023
Job Features
Job Category | Digital Marketing |