A Digital Marketing Manager is needed at Polo Limited
JOB TITLE: Digital Marketing Manager
JOB LOCATION: Lagos
JOB DETAILS
Advertisements
Responsibilities
- Maintaining our social media presence across all digital channels
- Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Develop and manage website content
- Maintaining our social media presence across all digital channels
- Collaborate with internal teams to create landing pages and optimize user experience
- Generate content for the ecommerce website, weekly emailers and periodic sms blast, flyers, Polo magazine and brochures
- Devising strategies to drive online traffic
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Requirements
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Qualifications
- Bachelor’s Degree
- 10 year of marketing experience
- Excellent communication and organizational skills