View Jobs at Kwik Delivery |
Full Time |
Lagos |
Posted 2 years ago |
JOB TITLE: Digital Product Marketing Officer
JOB LOCATION: Lagos
Employment Type: Full Time
JOB DETAILS:
- Are you a curious and outgoing digital product marketing executive? We will like to meet you.
Our Ideal Candidate will
- Develop product positioning and messaging that resonates with customers, differentiates our products by their unique selling points and effectively distinguish our products and brand from that of competitors.
- Drive the market growth, lead brand and product launches.
- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.
- Develop and implement go-to-market strategies & plans
- Drive the launch of new services and products which involve several different departments (customer experience, tech, sales)
- Brief the press and PR teams about new products.
- Obtain insight into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
- Review inventory levels and ensure product availability.
- Use competitive analysis and market research data to establish product pricing, USPS, needs and new opportunities
- Speak and present about products to both external and internal audiences.
- Conceptualize and craft educational product and solution content such as case studies, blog posts, website and ad copies for a variety of platforms
- Be a go-to product expert with regards to industry trends and other industry players by thought leadership initiatives designed to capture the mindshare of our target market.
- Drive growth and craft region-specific high-value sales tools, training, and collateral
- Develop and implement strategies to drive awareness and demand.
- Build and manage online and offline communities.
- Be great with Google Analytics, Adwords, Keyword Planner & Screaming Frog.
Requirement
- Possess relevant qualifications.
Application Closing Date
Not Specified.
Apply Now
Job Features
Job Category | Digital Marketing |