Job Title: FMCG Brand Manager
Location: Surulere Lagos,
Employment Type: Full-time
Department: Marketing Department
Industry: FMCG
Summary
- The Brand Manager has the responsibility to develop and execute marketing programs so that the brand remains recognizable, up-to-date, and exciting to customers, and promote and change the public perception of the brand(s).
Job Responsibilities
- Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term.
- Carrying out market research to keep up to date with customer trends, as well as trying to predict future trends.
- Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
- Analyzing the success of marketing campaigns and creating reports.
- Creating and managing promotional collateral to establish and maintain product branding.
- Managing the budget for advertising and promotional items.
- Analyze brand positioning and consumer insights.
- Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
Must Haves
Advertisements
- Bachelor’s Degree / HND in any discipline from a reputable Institution.
- Experiences/Knowledge/Skills: (What experience brings success to this role)
- Minimum of 5 years’ Brand experience.
- Have at least 3 years FMCG experience as a brand manager/Market Manager
- Brand awareness – a clear understanding of brands and the marketing mix.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
Behavioural Competencies:
- Result Orientation
- Strong Bias for Action
- Team alignment
- Attention to detail
Skills:
- Relationship management skills.
- A strong focus on results.
- A high degree of business acumen.
- Demonstrate the ability to think both analytically and creatively.
- Excellent communication skills.
- Product and Customer Knowledge.
Salary
N8,000,000 – N12,000,000 (annual Gross).
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using “Brand Manager” as the subject of the email.
Deadline: August 5, 2023
Job Features
Job Category | Manager |