Job Title: Growth Manager
Location: Lagos
Employment Type: Full-time
Job Description
- Develop annual and monthly digital marketing strategies/plans for new digital initiatives, Scoping requirements and budget planning
- Develop all business proposition associated with digital initiatives and digital products.
- Manage growth and optimization of digital customer by driving awareness, adoption and maturity based in line with business targets
- Drive and own our go-to-market strategy for each proposition with business and marketing stakeholders
- Manage both operational and commercial KPI related to UX/CX with a strong focus on customer effort and customer retention.
- Lead our consumer satisfaction program which delivers insights and gaps on consumer feedback to identify and drive friction out of the business.
- Oversee campaigns that drive product demand from strategy to copywriting, owning the process from end to end
- Oversee monthly campaign performance analysis and make recommendations to improve activity in line with objectives
- Conduct customer needs analysis, market size forecast and dynamics and competitor view within Digital space
- Continually seeks opportunities to improve Customer Satisfaction operations, including people, processes, and technologies.
- Ability to create and deliver presentations to all levels of leadership within the organization
- Development and implementation of outbound and inbound Marketing, to promote all digital financial service propositions.
- Create initial business cases and forecast outcomes
- Handle all marketing communication creative development with external agencies and UX partners.
- Own the marketing budget end to end Optimizing with internal partners and contract services or agencies
- Define and optimize the customer journey map as it relates to product feature adoption and usage.
Requirements
- Degree level of qualification in Marketing or Business studies preferred
- At least 5 years’ commercial marketing experience, ideally within a financial services-based institution and understanding of digital marketing
- Experience in product marketing and Digital Marketing (preferably in a software technology, telecommunications or banking)
- A range of campaign and digital development experience, including demonstrable success in developing strategic/tactical plans and managing agencies for execution.
Salary
N10,000,000 Annually.
Application Closing Date
Not Specified.
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Job Features
Job Category | Manager |