JOB TITLE: Growth Product Marketer
JOB LOCATION: Lagos
Employment Type: Full-time
Job Type: Contract
JOB DETAILS:
You will be responsible for :
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
- Using customer insights to construct effective CRM campaigns.
- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
- Driving performance marketing via Demand Generation / Customer Acquisition Funnel, PPC and SEO / SEM.
- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
- Working on app store optimisation.
- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
Ideal Profile
- You have at least 2 years of experience ideally in Brand / Product Management within Healthcare & Lifesciences industry.
- Experience in App Marketing, CRM / Loyalty Marketing, Demand Generation / Customer Acquisition Funnel, and Performance marketing would be a strong advantage.
- You have good knowledge of Google Analytics.
- You enjoy finding creative solutions to problems
- You are a strong networker & relationship builder
- You are highly goal-driven and work well in fast-paced environments
What’s on Offer?
- Attractive Salary & Benefits
- Fantastic work culture
- Leadership Role
Application Closing Date
Not Specified.
Apply Now
Job Features
Job Category | Branding/Product/Image Management |