Job Title: Head, Corporate Strategy & Brand Management
Location: Abuja (FCT)
Employment Type: Full-time
Summary
- In this role, He/she will be responsible for developing and implementing strategic initiatives to enhance the overall corporate strategy and strengthen the brand positioning of one of our subsidiaries.
- You will play a crucial role in driving business growth, ensuring brand consistency, and maintaining a competitive edge in the market.
Responsibilities
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- Lead the development and execution of the organization’s corporate strategy in alignment with the overall business objectives.
- Conduct thorough market research and analysis to identify market trends, competitive landscape, and opportunities for growth.
- Collaborate with key stakeholders to define long-term strategic goals and create action plans to achieve them..
- Identify and evaluate potential strategic partnerships, collaborations, and alliances that align with the corporate strategy and enhance the brand’s reach and reputation.
- Negotiate and establish partnerships to maximize mutual benefits and drive business growth.
- Oversee the creation and execution of integrated marketing campaigns to enhance brand awareness and perception.
- Monitor brand performance metrics and conduct regular market research to gain insights and recommend strategic brand positioning improvements.
- Develop and implement the overall brand strategy in alignment with the company’s goals and objectives.
- Define and maintain brand guidelines, ensuring consistent messaging, visual identity, and tone of voice across all brand touchpoints.
- Set clear objectives and performance metrics for the team and ensure they are aligned with the organization’s strategic priorities.
- Develop and manage the department’s budget, ensuring effective allocation of resources to support strategic initiatives and achieve desired outcomes.
Requirements
- Proven experience with a minimum of six (6) years in corporate strategy development and brand management, preferably in the financial services industry.
- Strong analytical skills with the ability to conduct market research, analyze data, and derive insights.
- Excellent understanding of marketing principles and practices, including integrated marketing communications and digital marketing.
- Demonstrated track record of developing and executing successful strategic initiatives.
- Exceptional leadership and team management skills.
HOW TO APPLY
Interested and qualified candidates should send their Applications to: [email protected] using the Job Title as the subject of the email.
Deadline: July 19, 2023
Job Features
Job Category | Executive / Management |