Job Title: Head, Marketing – Northern Region
Location: Kano
Job type: Full Time
Job Description
- The ideal candidate is expected to drive the business operations of the company in conjunction with the Regional Manager (Northern Operations).
- Responsibilities for the job role include improving advertising and marketing of all Media Trust Group’s products / services in print and through Digital channels in the Northern Region
Duties and Responsibilities
Advertisements
- To Focus on Business Development in the area of Advertising (Trust TV, online & Print in the region
- Improve existing business relationships and develop strategies that would create in-roads to meet business goals within in the region.
- Undertake regular market intelligence to determine competitors’ strengths and take proactive steps to dominate the market
- Develop a comprehensive contact list of actual and potential advertisers in the region and service the clients diligently
- Initiate plans for extensive distribution and sales of company’s product within the region
- Ensure the effective distribution and sales of the titles in major cities, towns and LGAs within the region
- Partnering with media agencies, institutional leaderships, MDAs, organisations, special committees, and consultants to support execution of key initiatives.
- Generate innovative ideas to promote our brand and products.
- Analyse advert metrics.
Qualification and Experience
- Minimum of a Degree in Economics / Business Administration or a relevant discipline. A Master’s degree or an MBA will be an added advantage.
- Minimum of 10 years’ cognate experience with at least years at mid-management level in a media organisation or media agency.
- Membership of relevant professional bodies is important.
Skills and Competencies:
- Excellent oral and written communication skills.
- Experience of developing, delivering and evaluating media strategies.
- Experience of providing strategic media advice and counsel to top management personnel.
- A detailed knowledge of the company’s business development and philosophy.
- Knowledge and understanding of business research principles, processes, and techniques.
- Ability to develop and prepare business analyses and plans.
- Computer literacy and knowledgeable about Microsoft Office Suite.
Application Closing Date
Not Specified.
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Job Features
Job Category | marketing |