Job Title: Head of Brand Communications
Location: Abuja (FCT)
Employment Type: Full-time
Responsibilities
- Set style guides, brand guidelines, brand vision and value proposition for short as well as long term.
- Implementing and execute strategic brand initiatives to enhance visibility, trust and business growth.
- Monitor and ensure corporate brand integrity across all product segments, platforms (internal & external) and communication channels.
- Design and co-ordinate campaigns, advertisement and all kind of PR visibility on print, online and digital.
- Stay updated with global marketing and branding trends across financial and non-financial sectors.
- Accountable for all creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc.
- Responsible for the implementation of communications across all channels.
- Plan and execute all communications and media actions on all channels, including online and social media.
- Assist with product development and new product launches as well as developing new business opportunities
- Develop execution plans for thought leadership initiatives, where wide range of content is used in order to create bank and brand awareness, credibility and trust in the marketplace.
- Review contents on Web Media and other Mainstream Multimedia Marketing channels – New Media (Email, Digital – Blog, Online newspaper, social media) to ascertain that it meets the required standard and creates a good image for the bank.
- Prudently utilize communication and promotional item’s budget to ensure visible ROI.
- Carryout Competitor and customer analysis to gain insights on current developments
Requirements
Our ideal candidate should:
- Possess a First Degree in Social Sciences with a minimum of 2nd class lower degree.
- Possess a Master’s Degree.
- Have a minimum of 10 years brand management experience in FMCG & finance environment.
- Have strong analytical skills.
- Have a strong social media and digital marketing experience.
- Be a creative team player, problem solver and innovative thinker.
- Have a high degree of integrity.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
Deadline: January 30, 2023
Job Features
Job Category | Knowledge Management / Communications Officer |