JOB TITLE: Head of Growth
JOB LOCATION: Lekki, Lagos
Employment Type: Full-time
JOB DETAILS:
- Oversee the growth marketing team in developing and implementing marketing strategies that will generate active leads across different business verticals.
Duties / Responsibilities
- Conceive and develop efficient and creative marketing strategies.
- Plan and implement promotional campaigns for products and events.
- Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.
- See all ventures through to completion and evaluate their success using various metrics.
- Conduct market research to identify opportunities for promotion and growth.
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Collaborate with sales to optimize lead acquisition and conversion.
Qualifications & Skill Sets
- Candidates should possess a Bachelor’s Degree / Master’s Degree qualification
- 5+ years proven working experience in digital marketing.
- Portfolio of previous digital campaigns, highlighting customer profiles, engagement and conversion in relation to KPIs.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Creativity and commercial awareness – Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and lead funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, Ahref).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing campaigns for Google Adwords campaigns, LinkedIn, Facebook and Instagram.
- Strong analytical skills and data-driven thinking.
- Knowledge of market research practices and techniques.
- Proficient in Microsoft Office tools and marketing software (e.g Hubspot).
- Project management experience.
- Excellent essential skills – communication, people, organizational and time management skills.
HOW TO APPLY
Interested and qualified candidates should send their updated CV to: [email protected] using “Head of Growt” as the subject of the mail.
Deadline: November 30, 2022