Job Title: Head of Marketing
Location: Victoria Island, Lagos
Employment Type: Full-time
Job Brief
- We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
- Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
- Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Stay up to date on the latest marketing trends
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Requirements
Advertisements
- B.Sc or M.Sc in Marketing or any relevant field
- Work experience as Head of Marketing, preferably within our industry (5 – 7 Years)
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Experience with CRM software
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
- Skilled in content management and creation.
HOW TO APPLY
Interested and qualified candidate should send their CV to: [email protected] using using the Job Title / Location as the subject of the mail.
Deadline: May 28, 2023
Job Features
Job Category | marketing |