We are recruiting to fill the position below:
Job Title: Head of Marketing
Location: Lagos
About the Job
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- Marketing Strategy: Develop and implement a comprehensive marketing strategy aligned with the company’s objectives, ensuring brand consistency and market positioning.
- Team Leadership: Lead, inspire, and mentor a team of marketing professionals, fostering creativity, collaboration, and professional growth.
- Brand Management: Oversee brand positioning, messaging, and identity to maintain a strong, consistent brand image.
- Customer Acquisition: Lead efforts to acquire and engage new customers through various channels, such as digital marketing, content marketing, social media, and advertising.
- Market Research: Conduct market research and competitor analysis to identify opportunities and threats, staying informed about industry trends and customer preferences.
- Campaign Development: Create and manage multi-channel marketing campaigns, measuring and optimizing their performance.
- Content Strategy: Develop and execute content marketing strategies, including the creation of high-quality, engaging content that resonates with target audiences.
- Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media marketing.
- Analytics and KPIs: Establish key performance indicators (KPIs) and use data analytics to measure the success of marketing efforts, providing regular reports to the executive team.
- Budget Management: Manage the marketing budget efficiently, ensuring optimal resource allocation and ROI.
- Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and integrated marketing efforts.
- Public Relations: Manage public relations and media relations activities, cultivating positive relationships with media outlets and stakeholders.
Qualifications
- Bachelor’s Degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Proven experience in marketing leadership roles, with a track record of successfully developing and executing marketing strategies.
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Proficiency with marketing analytics tools.
Application Closing Date
Not Specified.
HOW TO APPLY
Interested and qualified candidates should send their Applications to: [email protected] using the Job Title as the subject of the email.
Job Features
Job Category | Head of Marketing |