We are recruiting to fill the position below:
Job Title: Head of User Growth
Location: Lagos
Responsibilities
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- Develop and execute user growth strategies to drive user acquisition, activation, retention, and monetization, especially in the mobile app space.
- Design and implement various marketing campaigns including on-ground promotions (geo-targeted campaigns) and digital campaigns to enhance brand awareness and attract new users.
- Optimize our presence on the Google Play Store, improving app store optimization (ASO) to increase app visibility and downloads.
- Understand user behaviors through data analysis, propose optimization suggestions to improve user experience, increase app engagement, and loyalty.
- Work closely with the product and technical team to enhance app features and functionalities that align with user growth targets.
- Track and analyze competitors’ strategies in the app market and other marketing channels to improve existing strategies.
- Monitor key metrics and funnel performance related to app user acquisition, retention, and engagement.
Qualification Required
- Over 5 years of experience in user growth or related fields, with a specific focus on mobile app growth.
- Strong knowledge of app marketing platforms and strategies, including experience in running successful geo-targeted campaigns.
- Proven experience with Google Play Store optimization and understanding of the algorithms and ranking factors.
- Sensitivity to numbers, strong data analysis, and problem-solving abilities.
- Excellent communication and team leadership skills.
- Deep understanding of user behavior within mobile apps, capable of providing insightful strategies.
- Understanding of the Nigerian app market, those with relevant work experience are preferred.
- Experience in coordinating on-ground marketing campaigns and teams.
Application Closing Date
Not Specified.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the email.
Deadline: December 31, 2023
Job Features
Job Category | Head of User Growth |