Job Title: Manager – Customer Value Management MoMo PSB
Location: Victoria Island, Lagos
Job Schedule: Full time
Job Category: MTN Level 3
Reports To: Head Business Development
Division: MoMo Payment Service Bank
Mission
- Drive the development and execution of Fintech advanced products & services Customer Value Management strategy, in line with the group mandate: customer acquisition, development and retention by understanding the customer base, including defining the requirements, setting goals and monitoring the metrics. Lead the design of all localized CVM campaigns, track roll-out and measure effectiveness.
Description
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- Develop and implement the medium to long-term strategy for Customer Value Management proposals and ensure alignment of the initiatives undertaken in line with the group strategy and mandate
- Review CVM initiatives and support the corrective actions
- Work with MTNN CVM team where required regarding customer data management and data structures for Fintech
- Analyze customer base trends and highlight areas of the business that needs to be developed further to increase customer usage, revenue and retention
- Analyze customer base revenue and usage to determine upsell and cross sell value propositions
- Own the development and implementation of the CVM programs and projects, ensuring localized nuances specific to Nigeria are adequately factored in
- Lead campaign design, production, test, roll-out, assessing commercial return and evaluation
- Develop comprehensive loyalty and rewards campaigns across various customer segments (Local Campaigns)
- Monitor and ensure all local CVM campaigns are reliably executed in systems and other customer touch points
- Translate business requirements and CVM strategy into data related insights
- Define base offers and provide input into proposition design
- Set up and execute comprehensive base management dashboards
- Analyze customer base trends and highlight areas of the business that needs to be developed further to increase customer usage, revenue and retention
- Report on daily, weekly and monthly basis in order to grow the value of the in-life revenue and loyalty of the customer base
- Construct, implement/fine-tune methods, processes/systems to enhance effectiveness/meet MoMo PSB business objectives
- Provide monthly reporting on impact both financially and operationally CVM Management programs
- Identify innovative ways of doing direct marketing to customers aside from SMS blasts/broadcasts
- Manage the post-activity reports and in-depth performance evaluation to determine how existing decisioning rules can be enhanced to drive increased business benefits
- In line with Group guidelines prepare the detailed Monthly BTL Plans to be followed by the Campaign Management team. Report progress, risks, and issues to be acted upon
- Other tasks and duties, as assigned.
Requirements
Education:
- First Degree in any related discipline
- Relevant post graduate qualification is an advantage
- Fluent in English.
Experience:
- 6 – 13 Years’ experience including:
- Experience in Fintech, banking or Financial Services
- Experience in developing and deploying CVM campaigns in the Telecom/Financial/Consumer industry
- Experience working in a global/multinational enterprise with a good understanding emerging markets is preferred.
Apply Now
Deadline: April 28, 2023
Job Features
Job Category | Executive / Management |