Job Title: Market Research Analyst
Location: Lagos
Brief About Job
- Looking for a Methodical Market Research Analyst to survey customer preferences and statistical data in order to support Line Manager/Management during their decision making process regarding product designs, prices and promotions.
- The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
Responsibilities
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.Product/ Price/ Place/ Promotion/ Performance
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research for Wholesaler/ Modern trade/ Retailer & Micro Retailer.
- Interpret data, formulate reports and make recommendations
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties research and implement best practices
Requirements and Skills
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- Proven Market Research Analysis experience in FMCG/Personal Care, etc.
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Knowledge of MS Office
- Search engines, web analytics and business research tools acumen as and when required
- Familiarity with CRM programs
- Adequate knowledge of data collection methods with analytical and critical thinking
- Any qualification in Statistics, Marketing or related field will be an advantage.
- Must be pro-active with the optimism attitude of let’s do it & right approach.
What’s on Offer
- Attractive Salary & Benefits
- Strong opportunities to progress your career
- Work alongside & learn from best in class talent
Apply Now
Deadline: February 28, 2023
Job Features
Job Category | Research / Survey |