Job Title: Market Research Manager
Location: Lagos
The Role
Your Responsibilities will include:
- Industry / desk research
- Gather and analyze statistical data using modern/digital and traditional methods
- Interpret data, formulate reports and make recommendations
- Utilize online market research and category findings to databases
- Remain fully informed on market trends, other parties researches, competitors intelligence and implement best practices
- User research
- Advise methodology of data collection that meets requests and design questionnaire
- Monitor the progress of data collection
- Conduct data clean, process and basic modeling
- Data analysis and report writing.
Ideal Profile
- Candidates should possess an HND / B.Sc Degree
- 3+ years’ experience in marketing, market research or related field
- Excellent knowledge of SPSS, Excel and MS Office
- Knowledge of data collection methods (polls, surveys, etc) and modelling (PSM, progression, Cluster analysis, Maxdiff, etc.)
- Possess search engines, App analytics, and business research tools acumen.
- Strong analytical and critical thinking.
Application Closing Date
Not Specified.
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Job Features
Job Category | Research / Survey |