Job Title: Marketing and Communications Manager
Location: Lagos
Employment Type: Full time
Job Description
- We are seeking a talented and driven individual to join our team as a Marketing & Communications Manager.
- As a key member of our marketing department, you will be responsible for developing and supervising strategic campaign strategies.
- This role reports directly to the Head, Marketing and Corporate Communications and offers an excellent opportunity to make a significant impact on our organization’s marketing efforts.
Key Roles and Responsibilities
Advertisements
- Initiate research, development, and implementation of innovative marketing programs.
- Develop comprehensive marketing plans within allocated budget requirements.
- Monitor, evaluate, and report on activities within the industry to identify opportunities and trends.
- Develop, manage, and execute annual strategic marketing communications plans.
- Monitor and report on the performance of marketing campaigns.
- Create and execute a social media marketing program, including managing a LinkedIn industry group and corporate blog.
- Develop targeted marketing plans for different segments of our target audience.
- Promote our products and services during events and networking opportunities.
- Track and analyze the return on investment (ROI) for marketing campaigns.
- Network with industry experts and potential clients to enhance brand awareness.
- Collaborate, participate in, and coordinate promotional activities and trade shows.
- Analyze and evaluate the financial aspects of product development.
- Perform other duties as assigned.
Qualifications
- Bachelor’s Degree in Marketing, Communications, or a related field.
- Minimum of 4 years of experience in marketing and communications roles.
- Strong communication skills, both written and verbal.
- Proficiency in digital marketing strategies and social media platforms.
- Demonstrated ability to develop and implement successful marketing campaigns.
Application Closing Date
Not Specified.
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Job Features
Job Category | Knowledge Management / Communications Officer |