We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Lekki, Lagos Island – Lagos
Employment Type: Full-time
Industry: Fintech
Position Overview
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- The Marketing Manager will play a pivotal role in developing and executing comprehensive marketing strategies to enhance the brand presence, attract new clients, and promote the diverse range of financial products and services.
- This role requires a seasoned marketing professional with a deep understanding of the financial industry, a passion for creativity, and the ability to drive results through strategic planning and execution.
Job Responsibilities
- Manage and contribute to the execution of day-to-day marketing deliverables, deadlines, and targets
- Execute overall marketing strategies, including but not limited to; performance analysis, ROI, and competitive analysis
- Manage the marketing team.
- Ensure that marketing operations, branding, and communications are unified and reflect the business tone of voice.
- Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.
- Establish and improve the position of our products within the market.
- Work with the team to prioritize and implement marketing and revenue growth efforts – establish a growth mindset, and build a data-driven culture in the marketing team.
- Implement strategic development for all marketing activities and manage all marketing channels.
- Manage and build a customer CRM/leads database.
- Build relationships and coordinate with external partners and agencies.
- Organizing and managing events, and sponsorships, for the purpose of enhancing brand exposure
- Ensuring efficient utilization of resources for marketing activities through the creation and management of brand budget.
Job Requirements
- A Bachelor’s Degree from a reputable educational institution (a degree in a marketing discipline is preferred) or a related field
- Minimum of 5 years of proven experience working in marketing with at least 3 years experience leading a team
- Proven experience working in a fintech start-up or banking & finance environment
- Significant experience in driving customer adoption, user acquisition and growth experience with consumer-facing digital products and services.
- Experience working with CRM tools, digital marketing, SEO, and B2B marketing
- Experience with copywriting skills, email marketing/lead generation, social media and event planning/project coordination
- Ability to fully understand our product and our target audience.
- Experience executing and or managing performance marketing campaigns
- Experience with managing and scaling marketing initiatives, identifying decision-makers, and a consistent track record of hitting and exceeding quotas.
- Strong analytical skills to monitor, measure and report on the KPIs behind marketing plans.
- Excellent communication and creative problem solving skills.
Salary
N450,000 – N550,000 Monthly.
Application Closing Date
31st January, 2024.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
Job Features
Job Category | Marketing Manager |