JOB TITLE: Marketing Manager
JOB LOCATION: Kaduna
Employment Type: Full-time
Key Responsibilities
- Drafting communications strategy, merchandising, training tools and related activities for the product.
- Managing all exclusive marketing, selected advertising and promotional activities across all sales channels.
- Creating promotional forecasts and tracking promotional performance while working closely with sales to develop key account specific initiatives.
- Planning marketing and promotion timelines for the all brands in close coordination with the sales team.
- Acting as brand custodian; ensuring that brand saliency is maintained at all points.
- Liaising with brand team to develop brand thematic promotion plan in line with brand strategy.
- Monitoring the promotion progress with timely tracking on sales order, budget, display materials, off-take performance.
- Identifying and developing programs and tools to increase brand presence, market share and improve customer satisfaction
- Monitoring and evaluating marketing programs and activities to measure effectiveness and recommendation of improvements as needed.
- Developing, proposing and managing the promotion expense budget.
Minimum Qualifications and Experience / Skills Required for the Job
- A First Degree.
- 5-7 years of work experience, 5 of which should be a managerial role in a Marketing position in an FMCG
- Strong Market Knowledge.
- Knowledge of Consumer Insights.
- Category Management.
Expected Knowledge, Skills, and Competencies:
- Strong interpersonal and effective verbal and written communication skills
- Familiarity with Food channels across Nigeria
- Territory Management Skills (customer/outlet mapping, call/route plan, volume planning, Market Analysis).
- Proficiency in building and maintaining Strong Customer Relationships.
- Must possess good analytical and computing skills.
- You are able to present products and ideas with ease, confidence, and persistence.
HOW TO APPLY
Interested and qualified candidates should send their cover letter and current resume to: [email protected] using the Job Title as the subject of the email.
Deadline: May 6, 2022
Job Features
Job Category | Marketing Manager |