JOB TITLE: Marketing Manager
JOB LOCATION: Lagos
Employment Type: Full-time
JOB DETAILS:
- The Marketing Manager, reporting to West Africa Marketing Director, assists on all marketing activities required in both consumer and client marketing, Merchant and Fintech scopes.
Responsibilities
Marketing Fundamental:
- Deliver in time and full from marketing initiatives, campaign planning to execution including above the line and below the line marketing activities.
- Work very closely with creative, media and BTL agencies, on a daily basis
- Be proactive to maintain Visa owned digital platforms e.g. Visa official website, Facebook fan page, VMORC platform
- Work on developments and executions of Visa West Africa social plan on a monthly basis to promote Visa brand and activities to cardholders.
- Monitor and moderate all media buy, as well as social platform in a timely manner.
- Brand guard for all public released marketing materials according to Visa guideline
- Working closely with regional team for researches, marketing measurements and West Africa related collaborations
- Identify opportunities in the market through tracking of key payment trends, cardholder behavior, etc. and evaluate them to create strategic recommendations for future business propositions.
- Co-ordinate and implement strategic marketing and communication plans designed to meet client marketing objectives as well as market related objectives in support of realization of country scorecard.
Collaborations with cross-functional team:
- Working closely with cross-functional team in country level to collaborate and deliver marketing activities.
- Partner with merchants and clients in the region in the creation of acquisition and usage campaigns, provide opportunities for banks leveraging of Visa campaigns & work with both internal and external stakeholders to develop joint marketing campaigns.
- Manage client banks queries regarding respective marketing programs
- Work with regional hub to stay informed for relevant information as well as to collaborate with West Africa related subjects.
Budget management:
- Work on Forecast, Accrual, receiving procedures for respective campaigns.
- Manage budgeting change, process, partnership contracts
- Comply with internal process, such as file keeping and documentation and making sure all process in order with accuracy and complete on time
Additional information:
- The function that this individual performs is key to delivering on Visa’s strategic pillars. It forms a part of Visa’s Client engagement plans, merchant relations, Fintech partnerships and industry stakeholder management team.
- Failure to deliver on those commitments can have a visible and pronounced impact on Visa’s revenues, reputation and brand image, and in some cases, can expose the company to financial liability.
- Hard work, high integrity and honesty are non-negotiables.
Qualifications
- Bachelor’s Degree required, MBA is a plus
- Minimum of 8 years marketing experience, preferably from FMCG, technology, retail or banking sectors
- A team player, always with can-do attitude, collaborative and flexible
- Proven track record and competence on marketing campaign planning and execution, covering ATL and BTL scope
- Abundant experience of digital and social media campaign planning, operation/maintaining and monitoring
- Detailed oriented in terms of time management, budgeting and data analysis
- Great coordination skills with external, internal stakeholders including agencies, merchants in both country and regional levels
- Sense of ownership and being proactive
- Strong business sense and understanding of marketing process.
Application Closing Date
Not Specified.
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Note
- Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
- Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Job Features
Job Category | Marketing Manager |